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If you take marketing seriously
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EAN: 9780170179928
The final theme investigates entrepreneurship in periods of
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Measurement of Sensation, The water loos If you take marketing seriouslyThe publication in 1957 of S. S. Stevens' famous paper, On the psychophysical law, ignited a controversy which has continued ever since relating to people's subjective judgements of physical reality. Why is it that the perception of sensation can diverge so sharply from the magnitude of the stimulus? How should sensation be measured? Donald Laming brings together a diversity of ideas and a wealth of experimental evidence, and provides a challenging