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These mint flavored and highly addictive cigarettes have been specifically marketed to Black Americans since the 1950s, and today, 80% of Black smokers use mentholated cigarettes

In 1968, tobacco smoking was widely accepted worldwide, and a cigar or cigarette was a sign of ones class and status

Its so easy to use that anyone could basically pick this up and start using it like they would a tobacco cigarette

Since the arrival of disposable electronic cigarettes, environmental concerns have been neglected

It is for smokers who are actively using the switch to IQOS as an opportunity to break the cigarette taste association