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Last but not least, there is an increasing curiosity among consumers to try out new forms of tobacco

Moreover, the duration and type of exposure, which could have affected the effect sizes, were not considered, and the definition of exposure varied among studies

Oh, would you stop, okay

The genius behind the campaign was Leo Burnett, who understood that people buy emotions, not just products

In Italy one of the worlds first test markets for Philip Morris Internationals IQOS (a HTP device that was first launched there and in Japan in 2014) adult smoking remains high 5 , and uptake of EC and HTP has grown since they were introduced to the market 6