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The Fluid Consumer : Next Generation Growth and Branding in the Digital Age Condition:Very Good never-before-told story of Laura Ling’s

SKU: 9548506034

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Description

never-before-told story of Laura Ling’s capture by the North Koreans in March 2009

wiped away like the crude drawings of a child in coloured chalk from the colossal blackboard of the dark

A few rare companies have discovered the secret to sustained high momentum

Works by established Singapore poets such as Boey Kim-Cheng

with the future of free will at risk

The Fluid Consumer : Next Generation Growth and Branding in the Digital Age Condition:Very Good never-before-told story of Laura Ling’sThe Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper digitisation, the book explores topics such as gathering

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