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Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself
It is an experience that Seierstad finds both fascinating and frustrating
corporate governance and social responsibility
129 illustrations
Mark Saunders is Professor of Business Research Methods at The Surrey Business School
What is this thing called Global Justice? Condition:Well Read Stretching the Brand offers practical'What is this thing called Global Justice?' explores the core topics covered on the increasingly popular undergraduate modules on global justice including: world povertyeconomic inequalitynationalismhuman rightshumanitarian interventionimmigrationglobal democracy and governanceclimate changeinternational justice. Centered on real world problems, this textbook helps students to understand that global justice is not only a field of philosophical inquiry
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