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For health plans, especially Medicare and Medicaid, finding cost-efficient ways to reduce smoking and kidney disease makes solid business sense
Dont be afraid to combine quitting aids, like trying behavioral counseling along with meds like nicotine replacement therapy
Some ideas arise almost by chance
The tobacco industry also took notice of the emerging evidence, but instead of acknowledging what they knew to be true, hired a public relations firm (in December 1953) to implement a massive campaign to challenge the evidence