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Lorillard also declined to meet with Human Rights Watch, citing the companys indirect relationship with the tobacco farms.[423] Philip Morris International Philip Morris International (PMI), a United States-based tobacco company with operations based in Lausanne, Switzerland,[424] describes itself as the leading international tobacco company with an estimated 16 percent share of the total cigarette market outside of the United States.[425] PMI owns seven of the worlds top 15 cigarette brands, including Marlboro , the worlds leading brand and sells its products in over 180 markets.[426] According to PMI, the company contracts with more than 3,000 tobacco growers in the United States, supplying approximately 10 percent of PMIs global leaf purchases.[427] Of the companies contacted by Human Rights Watch for this report, Philip Morris International has the most detailed child labor policy and articulated meaningful progress to develop and implement policies and procedures to address child labor in its supply chain.[428] PMIs detailed and specific child labor policy, a component of its Agricultural Labor Policy (ALP), prohibits work for children under 15, or the minimum age set by a countrys laws, whichever is higher, with the exception of light work on family farms
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The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global tobacco market
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