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Contemporary Advertising (Int'l Ed) John Beaufoy Publishing This book combines fascinating optical

SKU: 53189157446

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Description

This book combines fascinating optical illusions with simple explanations of how the visual tricks work

job searches and interviews

You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life

there are tales of magic and mystery

You'll discover: * The basic coffee facts: its origin

Contemporary Advertising (Int'l Ed) John Beaufoy Publishing This book combines fascinating opticalContemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current,real world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising,the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.

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