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These are not the exact Part B extracts used in previous exams
This document will be updated up until the January 2026 exam based on student feedback
19 pages of detailed Stone Stylists Ltd case study notes (+6 additional pages based on student feedback)
This document includes a 22 page Distinction graded example exam of Unit 2 Developing a Marketing Campaign
how to link parts of the case study to theory and how to write at a Distinction grade standard
Unit 2 Wax Perfections Developing a Marketing Campaign Exam Example These are not the exactThis document includes a 19 page Distinction graded example exam of Unit 2 Developing a Marketing Campaign, Activity 1 and Activity 2 for the Wax Perfections (Vinyl records company) case study, and includes another document of 6 market research slides. This can be used as a guide on how to structure the Unit 2 exam to meet all Assessment Objectives and the level of detail and content needed in order to achieve a Distinction. Use this example to boost