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It began as a functional solution
While the use of such colour change material would probably have little or no effect on the actual efficiency of the filter tip material, the advertising and sales advantages are obvious . 5 A report on Vantage cigarettes conducted for RJ Reynolds revealed how successfully filters reassured smokers: Vantage smokers believe that the filter itself is strong enough to catch these impurities and that the whole structure is such that they will not see so much of the resulting discoloration
During the next two years, however, plaintiff attorneys encountered great difficulty in getting the Smith deposition admitted in evidence in other jurisdictions, and they lost a number of important cases to defense attorneys like Lively Wilson, of Louisville, Kentucky, who had fashioned a highly effective state-of-the-art defense for Johns-Manville
They started pushing the idea that pain be seen as the fifth vital sign, something to be checked as often as blood pressure, and treated accordingly
